1 Brita Classic Filter Cartridge promotional artefact video from Brita.flv

!±8± 1 Brita Classic Filter Cartridge promotional artefact video from Brita.flv

Brita Maxtra Water Filter Cartridges The BRITA MAXTRA cartridge reduces limescale, chlorine and impurities. The result is cleaner, clearer, great tasting hot and cold drinks. The greener choice for drinking water Millions of households already choose BRITA filtered water for cleaner, clearer, great tasting drinks; but did you now that BRITA filter cartridges are 100% recyclable and is the only water filter brand to recycle it's cartridges. The UK's leading water filter company, has teamed up with some of the UK's biggest retailers to manage an in-store water filter cartridge recycling scheme, allowing you to return your cartridges and do your bit for the environment. Drinking a sufficient amount of water is one of the simplest exercises for staying healthy. Almost all bodily functions such as blood pressure, liver, kidneys, joints and digestion require water to function perfectly. After all, our bodies are made up of approximately 70% water. In order to keep our bodies in top form, we should drink an average of 2.0 litres of water each day. Hydration is important for our bodies to function properly both physically and mentally and BRITA helps make this more enjoyable with cleaner, clearer, great tasting filtered water.

1 Brita Classic Filter Cartridge promotional artefact video from Brita.flv

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How To Beat The Bottled Water Habit

!±8± How To Beat The Bottled Water Habit

What's bad about drinking lots of water in plastic bottles? Well, maybe just about everything. Billions of plastic bottles have to be manufactured. The water put in those bottles is not well regulated. The plastic bottles of water are expensive. Those plastic bottles will one day likely wind up in a dump. The good news is that it is easy to break the plastic bottle habit and drink good quality water without spending a lot of money. 

Approximately 2.5 million plastic bottles are thrown away in the U.S. each hour according to the Clean Air Council. There are approximately 8,765 hours in a year. I'll let you do the math on thrown away plastic water bottles. 

Bottled water is under the jurisdiction of the Food and Drug Administration because it is considered a food. Tap water, on the other hand, is much more strictly regulated by the Environmental Protection Agency. Municipal water systems must test for harmful microbiological content in water several times a day, bottled water companies are required to test for these microbes only once a week, according to the All About Water web site. So maybe that bottled water isn't really worth paying for.

Whether you wish to use fewer plastic bottles because of the environment or just to save money, it is an easy change to make. The first thing you should do is purchase a good filter pitcher. Brita and Pur are two of the best known brands. You can get one for under .

The typical 24 bottle case of water contains around three gallons and costs from .33 to .75 per gallon. A bright young college student reported on the Internet that it costs between 13 cents and 21 cents per gallon of filtered water depending on which brand you buy. So after you buy a few reusable water bottles for to each it won't be long before you are saving a bundle.

In addition to the reusable water bottles and the filter pitcher you will want to get several one gallon containers to hold your filtered water. This allows you to pour up filtered water throughout the day so that you will always have a sufficient amount on hand. Once you get used to doing this as part of your routine it won't be a bother.

As a result of your efforts you will save money and add no more plastic bottles to our landfills.

How To Beat The Bottled Water Habit

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Brita Ad - Take Back the Filter Subvertisement Commercial

!±8± Brita Ad - Take Back the Filter Subvertisement Commercial

A subvertisement produced by Studio Freshh that uses imagery like that found in the Brita 'Lifetime in a landfill' ad campaign. Please follow the link to www.takebackthefilter.org to learn more about how you can urge Clorox (parent company of Brita) to start recycling the filter cartridges. Produced by Studio Freshh studiofreshh.com

Brita Ad - Take Back the Filter Subvertisement Commercial

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